CONSULTANT FOR MULTIPLE BUSINESS LINES
As a Consultant in the Performance & Programmatic Marketing organization at IBM, I led strategic initiatives across Security, Hybrid Cloud, and Watson business units called "Win Rooms", driving pipeline progression worth more than $13M. I facilitated weekly Agile rituals and executive presentations, ensuring alignment with marketing objectives.
An example of what each weekly sprint content held for "Win Rooms"
Our sprints contained a variety of topics: Journey Mapping & E-Nurture
WORKING IN AGILE
My efforts in programmatic marketing led to a 45% increase in warm leads, while optimizing paid media spend and implementing lead routing systems improved lead generation efficiency and campaign effectiveness. This role sharpened my ability to deliver results in a fast-paced, cross-functional environment and strengthened my strategic leadership in driving marketing initiatives.
First Full-time Job at ibm
Before I became a Consultant, I landed my first full-time job ever after graduating from Cornell University as a Marketing Automation Associate. What an exciting time!
I conducted in-depth lead-to-seller routing analysis across 137+ campaigns, using CRM data to provide actionable insights for clients. I was responsible for ensuring GDPR compliance and streamlining marketing automation processes. By leveraging data-driven strategies, I contributed to the improvement of global marketing initiatives and the optimization of lead quality and conversion rates.
My focus on strategic insights and compliance helped the team achieve operational excellence while ensuring seamless integration of marketing automation tools across multiple international markets. I even got to travel to Guadalajara, Mexico and Austin, Texas while in this role. I even celebrated my birthday one year with tamales & music with the IBM Mexico team!
A warm welcome out to dinner with the IBM Mexico Team
⭐️IBM Manager’s Choice for Client Centricity
Date Received: June 2017
✨ "Jane was recognized for her exceptional focus on client needs and her ability to deliver tailored solutions that enhanced customer satisfaction and business outcomes. Her client-centric approach, marked by strong relationship-building and a deep understanding of client objectives, contributed to creating long-term value and aligning IBM's services with client expectations. This recognition from her manager underscored her commitment to IBM."
✨ "Jane was recognized for her exceptional focus on client needs and her ability to deliver tailored solutions that enhanced customer satisfaction and business outcomes. Her client-centric approach, marked by strong relationship-building and a deep understanding of client objectives, contributed to creating long-term value and aligning IBM's services with client expectations. This recognition from her manager underscored her commitment to IBM."
⭐️IBM Q4 Growth & Transformation
Date Received: April 2018
✨ "Jane was honored for her work in optimizing client campaigns, significantly contributing to company-wide digital transformation. By leveraging data-driven insights and innovative strategies, she successfully enhanced the effectiveness of client campaigns, aligning them with IBM’s growth objectives. Her work not only improved campaign performance but also drove measurable business outcomes, saving millions of dollars in the process for Blockchain/CIO."
✨ "Jane was honored for her work in optimizing client campaigns, significantly contributing to company-wide digital transformation. By leveraging data-driven insights and innovative strategies, she successfully enhanced the effectiveness of client campaigns, aligning them with IBM’s growth objectives. Her work not only improved campaign performance but also drove measurable business outcomes, saving millions of dollars in the process for Blockchain/CIO."